As a travel blogger and photographer there are times when I get extremely tired of carrying my heavy SLR around. I always thought iPhone was the alternative. But recently Asus has been a dark horse in this case. With its Zenfone range Asus has already garnered enough attention in the cellphone market, but now it is determined to not just retain its current customer base but entice a larger crowd than ever before.
Asus India had recently launched its Zen festival in 5 cities across the nation - first one being the most extravagant one in Delhi. Out of the others, Mumbai and Bangaluru were an all diva affair. They weren’t being sexist or anything, but trust me, the phones that were releasing in both the cities were more for the photo crazy, selfie obsessed ‘Divas’. And the events also saw fashion centric session by VJ Anusha Dandekar. So it is safe to say that the whole launch event at ITC Grand Central Mumbai was an event of Divas by Divas for Divas. And yes you guessed it right, I got a chance to attend the ‘festival’ in Mumbai – which by the way was ‘invites only’!
But to be fair to all, I will not make people go green with envy with details of the event, rather I am going to discuss the phones and a small tiny cute and amazing accessory in this post. Mr. Peter Chang, MD of Asus and his team-mate Mr. Charles gave us the first hand demo and information of five of their new products. They introduced us to Zenfone Laser, Zenfone Deluxe, Zenfone Selfie Zenpfone Max and ZenPad 7.0 and ZenPad 8.0.
ZenFone 2 Deluxe:
ZenFone 2 Deluxe is a beautiful handset with multifaceted polygonal finish accentuating the signature ZenFone 2 Ergonomic Arc design but at the same time is equally powerful with a battery life that is also supported by ASUS BoostMaster fast-charge technology for 60% capacity in just 39 minutes. With a 13MP camera, Asus photo editing modes and 4G/LTE connectivity this is surely in the race with iPhone to be in my travel kit soon.
ZenFone 2 Laser
ZenFone 2 Laser is another one with 13MP PixelMaster camera but with an f/2.0 wide-aperture lens to capture stunning, high-resolution photos with zero shutter lag — augmented by laser auto-focus technology that empowers users to capture perfect clarity in just 0.3 seconds – yes this is a photo junkie speaking! ZenFone 2 Laser also incorporates the toughest Corning Gorilla Glass 4 means no scratch gaurds needed – scratch them out.
ZenFone Selfie was the craziest of the lot with dual 13MP PixelMaster cameras (back and front), dual-color, dual-LED Real Tone flash both front and rear, plus laser auto-focus for ultra-fast shots with complete clarity. With a back button for selfie clicks and an in built front flash for selfies this phone is a dream come true for selfiedom dwellers! And the front camera has an 88-degree wide-angle lens to let you go crazy with selfie panoramas. The unique Selfie Panorama mode enables selfies with an outlook of up to 140 degrees. ZenFone Selfie also delivers superb macro photography that works on subjects as close as 6cm, plus rear laser auto-focus to compose shots in the blink of an eye. Yes, though not a selfie lover, I want this phone!!!
ZenFone Max has an incredibly-long-lasting high-capacity 5000mAh lithium-polymer battery so max talk time, max internet time and max phone time.
And now come the accessory – Lolliflash!
Cute like its name, this tiny device with its two embedded powerful LEDs is a game changer for mobile photography. Easy to carry and integrate, this can make any cellphone with a good camera way better than a point and shoot.
And this is what I learnt about Asus’ new product base in the meet. I have already told you about the phone that really caught my attention. Which one would you pick of these?
P.S. - All photos were provided by Asus India.
You can order any phone from this new range from flipkart. (Click Here)