“Talent hits a target no one else can hit. Genius hits a target no one else can see.” ― Arthur Schopenhauer
Everyone has a talent, but success comes to those who make it their passion, follow it and not just appreciate it but nurture it and grow. And what can be better than knowing your passion at a tender age? Reality shows that let people come ahead with their singing and talents have had a strong foothold in India since Sa Re Ga Ma first started in early 90’s. But slowly there has been a rise in programs that encourage young budding singers. And recently I was invited to be a part of the grand finale of one such program by Blogadda.
Kids all set to live their dream
Max Life Insurance ‘iGenius Young Singing Stars’ programme was launched by Max Life Insurance, one of the leading life insurers in India and a leading music label - Universal Music India, as a nationwide search for young singing talent. It provided a platform for aspiring young singing stars, giving children, aged between 8- 15 years, the opportunity to have their songs heard by industry professionals and a chance to have their own music album.
Ms. Anisha Motwani
Ms Anisha Motwani, Director & Chief Marketing Officer and the main brain behind this initiative said, “iGenius Young Singing Stars is a unique programme that celebrates, recognizes and rewards young talent. Out of 1.26 lakh entries, selecting 10 top talents was the toughest job we have ever done. It gives us a feeling of satisfaction when we see these children coming one step closer to their dreams.” These 10 kids were geniuses who came close to realizing their dream when Mr. Rajesh Sud CEO and Managing Director, Max Life Insurance and Devraj Sanyal, Managing Director - Universal Music Group and EMI South Asia saw a fire in them.
The grand finale of iGenius Young Singing Stars was hosted at Taj Land's End, Mumbai on 17th December, and was grand in a lot of terms but mostly emotions - Young talent, proud parents. The evening started on a high note with Manasi Scott’s performance: Farmaana – a song written and sung by her.
It was followed by a dreamy performance by Shraddha Sharma (remember the girl with a guitar from Deheradun on Youtube who shot to fame with “Chupke se - Saathiya”).
Salim Merchant’s Ali Maula was a fitting tribute to the victims of the Peshawar Attack and Aye Khuda set the perfect mood for the highlight of the evening – the kids and their last test.
Shivam Ahuja - Winner of the Junior Group
There were 5 finalists in each of the two groups: The senior group and the junior group. Shraddha Shree (senior group) and Shivam Ahuja(junior group) emerged as winners in the end of the wonderful musical three hours and won solo album contract. Other finalists won a single song contract with Universal Music Group.
Shraddha Shree - Winner of the Senior Group
Apart from these kids the event also saw some other impressive performances.
Raaga Trippin, one of India’s most famous acappela, enthralled the crowd with their unique renditions of songs ranging from old Bollywood classics to Happy!
Kavita Seth of Iktara fame also graced the event and captivated the audience with her soulful songs.
All and whole the show concluded with on a high ‘note’ and was truly an amazing musical event.
P.S. - Photo Courtesy - Divyakshi Gupta and Me :D